Research & Discovery

User research (qual & quant), Stakeholder interviews, Synthesis, Problem framing, Usability testing.

Product Thinking

Requirements definition, MVP scoping, Concept design, Design strategy, A/B experimentation

UX Design

Information architecture, User flows, Wireframing, Prototyping, Interaction design, End-to-end journeys

Design Systems

Component libraries, Style guides, Accessibility (WCAG 2.0), Inclusive design

Collaboration

Agile/Scrum, Backlog refinement, Cross-functional facilitation, Design reviews, Stakeholder management

Certifications:

Baymard certified as E-commerce UX Professional.